b.l.a.c. mineral photo shoot

Our company photo shoot took place this past summer. We had a wonderful time and thank you to our great models, Starsha, Daina, and Katrina.

Photo by: KGB photography
Makeup by : Makeup by Alicia

Brown Skin Ignored ?

Today consumers have a plethora of choices to choose from when looking for beauty and skin care products. The beauty industry is a billion dollars business creating new products everyday for its potential customers. With all these products coming to the market ...Why do I feel ignored?


When it comes to products created for women of color, the variety simply doesn't exists. While there are a handful of companies that do try to appeal to the ethnic market such as MAC,Cover Girl Queen Collection, Iman among others, but compared to the masses its just a dent. As I breeze through the isles of the Walmart's and Target's of the world or see the never ending beauty infomercials, it sometimes baffles me that with all the products being sold, I still can't find a decent one for me.

While many beauty brands do not have to out rightly say in not made for you, its apparent who their target market is by the color options they choose to have. The excitement about a new product or technology in cosmetics is obliterated when I actually see the product and to my dismay find they don't offer "brown colors" I couldn't try the product if I wanted to. My only chance to test out the item is to live in a predominantly ethnic neighborhood where the retailers will appeal to that neighborhood's ethnic makeup.

IS this all fair? NO IT ISN'T

Ethnic women should be considered in the grand scheme of things, especially when it comes to consumer beauty products. The minority buying power as reported by Selig Center for Economic Growth at the University of Georgia’s Terry College of Business reported in August that U.S. Black buying power will total $845 billion in 2007 and is projected to top $1.1 trillion by 2012. According to the U.S. Census Bureau, the three principal ethnic sectors--African-American, Hispanic and Asian--are expected to grow 13.5 percent to more than 95.6 million by 2010. In 2020 In 2020, those sectors could number 115.2 million.


These numbers prove we are a viable market...SO MARKET TO US !!

Black is Beautiful