Our company photo shoot took place this past summer. We had a wonderful time and thank you to our great models, Starsha, Daina, and Katrina.
Photo by: KGB photography
Makeup by : Makeup by Alicia
Sunday, April 13, 2008
b.l.a.c. mineral photo shoot
Tuesday, April 1, 2008
Brown Skin Ignored ?
Today consumers have a plethora of choices to choose from when looking for beauty and skin care products. The beauty industry is a billion dollars business creating new products everyday for its potential customers. With all these products coming to the market ...Why do I feel ignored?
When it comes to products created for women of color, the variety simply doesn't exists. While there are a handful of companies that do try to appeal to the ethnic market such as MAC,Cover Girl Queen Collection, Iman among others, but compared to the masses its just a dent. As I breeze through the isles of the Walmart's and Target's of the world or see the never ending beauty infomercials, it sometimes baffles me that with all the products being sold, I still can't find a decent one for me.
While many beauty brands do not have to out rightly say in not made for you, its apparent who their target market is by the color options they choose to have. The excitement about a new product or technology in cosmetics is obliterated when I actually see the product and to my dismay find they don't offer "brown colors" I couldn't try the product if I wanted to. My only chance to test out the item is to live in a predominantly ethnic neighborhood where the retailers will appeal to that neighborhood's ethnic makeup.
IS this all fair? NO IT ISN'T
Ethnic women should be considered in the grand scheme of things, especially when it comes to consumer beauty products. The minority buying power as reported by Selig Center for Economic Growth at the University of Georgia’s Terry College of Business reported in August that U.S. Black buying power will total $845 billion in 2007 and is projected to top $1.1 trillion by 2012. According to the U.S. Census Bureau, the three principal ethnic sectors--African-American, Hispanic and Asian--are expected to grow 13.5 percent to more than 95.6 million by 2010. In 2020 In 2020, those sectors could number 115.2 million.
These numbers prove we are a viable market...SO MARKET TO US !!
Monday, March 31, 2008
What So Big About Bare ?
Bare Minerals; it's everywhere. Infomercials ,QVC; but is this product really worth all of it hype.
The answer is NOT REALLY!!
The premise for the company is advertising 100% all natural mineral makeup. So good you can sleep in it. The truth is not all of its claim to fame is true. While bare mineral is made of up of natural minerals, if you look closer at the ingredients label you will find that that is not necessarily the case.
One of the main ingredients in their mineral powders is the use of Bismuth Oxychoride . This is unfortunate because the majority of women with sensitive skin, acne and roseacea will find that products with this ingredient will irritate their skin. Bismuth Oxychloride is a synthetically prepared white or nearly white finely crystalline, odorless powder . It is the by-product of lead and copper refining. It rarely occurs in nature. It is used in many brands because of its highly reflective properties which is then advertised as able to reduce the appearance of fine lines and wrinkles. Also it does have a shimmer effect, but does not resemble the most natural looking glow.While the ability to reflect light does make this possible, there are other ways to achieve it.This ingredient is a cheap inexpensive filler. It is very heavy element that needs to be forced into the skin otherwise it can slide of the wearer's face. Hence the buffing action needed to apply the makeup. While it does have binding qualities which will allow it to "stick" to the skin, again there are natural ways to achieve this.
Mineral makeup brands that do not use this ingredient are noticeably lighter in feel and blend with less effort. The use of Mica can produce a shimmer effect and a achieve a more natural glow than the use of bismuth. Mica is a transparent mineral which is mined from the earth . It can be sparkling or completely matte. Due to the sheer, translucent effect of the mica mineral, your natural skin tone shines through. The shimmery properties of mica which reflects light from the face, help create an illusion of a smoother, softer and more radiant skin .
Also if you take a look at the many products they sell other synthetic preservatives and fillers are used:
1. Bare Escentuals bareVitamins Skin Rev-er Upper
Methylparaben, Propylparaben.
2.Bare Escentuals Radiant Lip Gloss
Isopropylparaben, Isobutylparaben Butylparaben
Blue 1 Lake , Yellow 5 Lake , Yellow 6
Red 40 Lake , Red 6 Lake , Red 7
Red 27 Lake , Red 28 Lake , Red 30
Red 21, Bismuth Oxychloride
These are just a few...DON'T BE FOOLED by the hype. Do your own research. Use what you feel is best for your skin.
Saturday, March 29, 2008
Subscribe to:
Posts (Atom)
